Step #4: Search Engine Optimization

Now that your website is launched on the Internet, visitors need to find it. Web Vortex will ensure your domain name, keywords and website description are ready to be found by major search engines that list websites in a way that is similar to how the Yellow Pages lists brick and mortar businesses or organizations. When prospects are looking for what you provide, your website may rank high on the search engine lists after they type in keywords describing the content on your website. For as low as $30 per month ($30 per hour rate) Web Vortex provides clients with monthly search engine optimization to make sure the website keywords and description will rank your website as highly as the search engines will allow according to their ranking criteria. Clients who have not purchased a website from Web Vortex may have this work done for as low as $60 per month ($30 per hour rate x 2 hour minimum). There is no long term contract required. Payment month by month is acceptable. During months when no search engine work is required Web Vortex will not charge you for that month. Web Vortex will take the following into consideration before preparing your website for search engine ranking:

• Your search engine optimization budget
• How search engines will rank your web pages
• Use of HTML meta tags
• Buying your way into search engines: paid placement and pay-per-click.
• Measuring keyword and link popularity
• How major search engines regionalize
• SpiderSpotting: When a search engine, robot or crawler visits your website.

Problem: Due to the highly competitive search engine rankings of websites it is difficult to guarantee a high ranking in the top 10 - 30 for most keywords. Tens of thousands of websites exist on the Internet for every keyword and most keyword combinations. As a result of this Internet reality a more effective way of search engine optimization is required.

Solution: Pay-Per-Click search engine ads that target your desired audience and lead them to your website for a small fee paid to the search engine every time a visitor goes to your website. Web Vortex will set-up ads for $30 each and make changes to the ad(s) description, keywords or cost per click for as low as $30 per month when needed or not charge you for that month after ad set-up. Consider the following when having Web Vortex set-up your pay-per-click ads:

• Your Pay-Per-Click search engine ad budget
• How high you wish your ads to rank vs. your competition
• Your maximum cost per click vs. your competition
• What Web page to send visitors to for each ad
• Ad title, description and keywords for each ad